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One Stop Shop to allow brands to reach South Asian/Indian Consumers worldwide.
Premiere Publisher Network including Bollywood & South Asian News Video-On-Demand Portals/Mobile Applications.
VAST compliant video ad serving platform that delivers optimization & targeting to advertisers and revenue to publishers.
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Monsoon Ads announces strategic partnership with Times Audience Network (TAN) for digital video ads.
 
New Delhi, August 30, 2010 : Monsoon Ads Pvt. Ltd, India's leading online video advertising network, announced an exclusive online and mobile video advertising sales partnership with the Times Audience Network (TAN). Under the deal, the digital video arm of the Times Group will be the exclusive sales arm for Monsoon's video Advertising Network in India.

This agreement will hugely benefit both advertisers and publishers who are part of the combined Network, offering advertisers unprecedented reach and access to premium audiences across a network of highly valuable Indian portals including Times Group sites and others such as Eros On Demand and Rajshri.

Commenting on the partnership, Rishi Khiani, CEO, Times Internet Limited, said, "Both publishers and advertisers in the space have been dealing with sub-standard monetization solutions, primarily because of limited options. This partnership brings to the fore the cream of India's online video publishers with best of breed ad-formats, innovations and analytics to delight our advertisers."

Harsh Nagpal, Director, Monsoon Ads Pvt. Ltd, commented "The partnership with the Times Audience Network allows us to capture and monetize the online/mobile video market in India unlike any other video advertising network has been able to. We intend to provide unprecedented monetization to all our Internet and Mobile partners and create the most effective video advertising network for India."

Times Audience Network
The Times Audience Network (TAN) is the digital video arm of the Times Group. A part of Times Internet Limited, TAN syndicates and monetizes digital video content for top tier online video publishers, including Times Now, Zoom, ET Now, Star News, Aaj Tak, India TV, Headlines Today amongst others.

Monsoon Ads
Monsoon Ads is a leading online video advertising network and online video advertising platform for sites focused on content from India. Monsoon Ads offers the best network of video sites such as Rajshri, Eros On Demand and Bollywood Humgama to advertisers looking to reach the most valuable set of Indian / South Asian Internet users globally. More information can be obtained at http://www.monsoonads.com.